Read the book before anyone else.

Look, here’s what happens if you’re one of the best:

The winner gets $3,000 cash, a two-hour lunch with Charlie Garcia, 23-Year Pappy Van Winkle, and Montecristos. Not a Zoom call. Not a webinar. You sit across from the man, drink bourbon older than most startups, and hear things he won’t put in print.

Second place gets $2,000. Third gets $1,000.

And every single reader who finishes the book and completes the survey? A signed first edition shows up at your door when it publishes. You did the work. You earned your name on the acknowledgements page. That book sits on your shelf forever.